It’s no secret that COVID-19 has changed demand generation. The B2B sector has had to move quickly to make up for the sudden lack of in-person engagement, but all is not lost. B2B organizations are more than open to opportunities that virtual events present. The demand for content is there — B2B organizations just have to tap into it.
According to a survey conducted by Demand Gen Report, 61% of respondents felt positively about hearing keynote speakers from top influencers and thought leaders during a virtual event, 55% wanted to hear from topical experts on problems they were having and 55% wanted to learnabout technology solutions for business solutions.
Download this special report to learn how marketers can take advantage of the current moment and develop virtual events that are immersive digital experiences, including how to:
- Create lasting connections through virtual networking opportunities combined with directmail;
- Build hype around the event with promotional videos;
- Bring the best elements of a physical event into a digital setting; and
- Leverage the “4 Ts” — team, time, turnout and technology — to align planning across theorganization.