In industry first, WPP’s Blue State said it’s forming a union

  • Employees of Blue State, a digital marketing, fundraising, and PR firm owned by holding company WPP with deep Democratic Party ties, announced that they are unionizing through the Communications Workers of America.
  • The announcement seemingly is an industry first and comes as many digital media companies like BuzzFeed and Vox Media have unionized in recent years.
  • Forrester analyst Jay Pattisall said unionization could bring stability to agency work at a time when the industry is shedding jobs.
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Employees at Blue State, a WPP-owned digital marketing and public affairs firm with deep Democratic Party ties, announced they were unionizing with backing from the Communications Workers of America.

A Medium post announcing the move does not say which employees are leading the effort, how many are involved, or who the union is representing. It states only that they want collective bargaining rights. According to a

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