Google is giving G Suite a new look and new brand as it emerges as Google Workspace in a bid to capture the work-from-anywhere vibe.
The crux of the rebranding effort is that “this is the end of the ‘office’ as we know it,” according to Javier Soltero, vice president and general manager of Google Workspace. Soltero launched Workspace at Google Cloud’s Next OnAir EMEA keynote.
One problem with the umbrella brand is that its productivity and collaboration apps may rhyme too much with Workplace by Facebook.
G Suite has been widely successful and Google Workspace hits the ground with more than 6 million business customers. But Google Workspace is battling a crowded field. For instance, applications like Slack are stealing some of the thunder from email. Microsoft Teams is combined with Microsoft Office 365 to be a powerhouse. And companies like Zoom can leverage video conferencing into more collaboration