- Paul Palmieri, the former founder of mobile adtech company Millennial Media and VC firm Grit Capital, just raised $3.3 million in seed round funding for his latest venture, Tradeswell.
- Tradeswell is an e-commerce trading platform that says it integrates all of a brand’s e-commerce channels, and consolidates marketing, retail, inventory, logistics, forecasting, lifetime value, and financials across these channels in one platform.
- The company says it can help traditional and DTC brands save millions of dollars in outsourced contracts and tap into the booming e-commerce market.
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After adtech and venture capital, media vet Paul Palmieri is taking on e-commerce.
The former founder of mobile ad tech company Millennial Media and VC firm Grit Capital just raised $3.3 million in seed round funding for his latest venture, Tradeswell, from Signalfire and Construct Capital— a real-time e-commerce trading platform that he calls “the Bloomberg terminal