Salesforce is launching four industry clouds for communications, media, utilities and public sector courtesy of its Vlocity acquisition.
The industry clouds from Salesforce build on previous efforts in verticals such as financial services and healthcare. Software-as-a-service providers have been targeting verticals. For instance, ServiceNow has stepped up industry specific services for telecommunication providers and financial services.
Salesforce combined Vlocity’s technology with its Salesforce Customer 360 platform. The new clouds will have purpose-built apps as well as industry-specific data models.
Here’s the breakdown:
- Communications Cloud includes pre-built industry processes and product models for service providers. The Communications Cloud is also designed to