Tag: Context

How sensor technology enables context awareness in hearables

One of the fastest-growing verticals in consumer electronics is the hearables market. These on-ear devices, ranging from wireless earbuds to hearing aids, are more than just a tool for listening – they offer a brand new way for us to engage with our technology and the wider world around us.

The hearables market is expected to reach $93.9 billion by 2026, growing at a CAGR of 17.2% from 2019 to 2026. Other data shows that consumers are interested in a specific functionality within these devices. According to a 2019 Qualcomm survey, 55% of survey respondents rated themselves as interested in context-aware hearables. They named background noise reduction and dynamic volume adjustment as the most useful capabilities.

Hearables continue to gain interest from users expecting next-generation features. (Source: CEVA)

It’s clear that end-users are interested in these features for next-gen hearables for a better, more immersive listening experience –

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Canada’s Globe and Mail Offers Custom Brand Suitability for Advertisers with IAS Context Control

Marketers can now control their ad adjacencies with a wide array of contextual signals, including the sentiment and the emotional classification of content on a specific page. This enables advertisers to find the most relevant content adjacencies for campaigns within brand-safe and suitable environments. The powerful tool also delivers a precise semantic understanding of page-level context – this enables advertisers to navigate common homonym scenarios that keywords cannot (such as the difference between “gun shot” versus “golf shot” content).

Additionally, this cutting-edge technology allows publishers to more strategically categorize and monetize their content, leaving them better equipped to appropriately monetize news content versus competitive safety and suitability solutions.

“IAS’s Context Control is a gamechanger for the entire industry. Now advertisers can better navigate contextual adjacencies while publishers can more intelligently package and monetize their inventory,” said Lisa Utzschneider, CEO, IAS. “We are excited to lead the way alongside The

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