Tag: Connect

Audi connect technology to make its SA debut with new A4 sedan



a close up of a car


© Provided by Independent Online (IOL)


JOHANNESBURG – Those planning to buy a new Audi later this year can look forward to a more connected experience.

The German carmaker is planning to introduce its new ‘Audi connect’ technology in the new A4 sedan, when it launches this October, and it is also set to be rolled out to other models in the range from the fourth quarter of this year.

What is Audi Connect? Essentially it forms a digital connection between driver, smartphone, vehicle, and infrastructure, Audi says, bringing real-time online connectivity to the driving experience. This comes in the form of numerous infotainment, entertainment, remote safety and service functions.

Enabling these online functions is a built-in sim, which allows real-time connectivity for the infotainment and navigation systems. Live and integrated Google Earth navigation and traffic information allow the driver to easily plan trips through the myAudi app and send

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Council to connect hundreds of its sites through wide area network

Cheshire East Council is working with technology service provider Capita to build a wide area network (WAN) to connect more than 500 public services sites.

The £8m, five-year contract will see council, school, fire service and police operations in the county connected by the network, which is part of the government’s £5bn Network Services 2 framework.

The Cheshire Next Generation WAN (CNGW) is designed to provide better connectivity between buildings, datacentres and improve and secure internet and cloud access. It will also make it easier for collaboration between different locations and enable resource-sharing, which will reduce costs.

Cheshire East Council ICT Services will manage the network, which will also be used by Cheshire Constabulary and Cheshire Fire and Rescue.

The network will also be part of a project to provide town centre Wi-Fi to residents and businesses, initially in Chester.

Separately, Enfield Council in north London has extended its work

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How Data Helps Brands Tell Stories And Connect With Customers

At this stage of branded content’s evolution, most marketers agree on the value of data. You can’t speak to your customers through content if you don’t understand who they are, what they care about and where to find them.

A recent Forbes Insights survey found 97% of executives believe analytics are crucial to a company’s success—yet only 11% say analytics have significantly contributed to their organizations. In other words, companies collect an abundance of data but struggle to extract strategic insights they can apply toward shaping business decisions. Similarly, many content marketers have systems in place to collect data but find it challenging to leverage that information for the benefit of both their brand and desired or existing customers. 

Only 12% of marketers believe their content targets the right audiences with relevant content.

CMO Council Survey

That’s where smart partnerships come into play. It pays to work with a team

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