The pro-gun Dorr brothers and their friends control an online network of Facebook groups with hundreds of thousands of followers.
To understand how they built it, reporters Lisa Hagen of WABE in Atlanta, Ga. and Chris Haxel of KCUR in Kansas City, Mo. examine a massive portfolio of Facebook Live videos.
While the National Rifle Association reportedly spent as much as $20 million per year on its own online streaming network, which it eventually shuttered, the Dorrs have used Facebook’s free platform to build a strong personal connection with their followers.
Carolyn Ricker of Newnan, Ga. says watching