Chairman and CEO, Permission.io.
What is the value of your personal data?
There is no simple answer. Most likely, nobody pays you a dime to use your personal data, so its financial value may seem quite small to you. However, it surely has value to others.
Consider the typical Facebook account. In 2019, Facebook harvested $29.95 billion in net U.S. ad revenue from about 231 million North American users. That works out to about $130 profit per U.S. user. Google and Amazon probably made as much — if not more — from your data, and that is just revenue from digital advertising and retail.
Federal, state and local governments collect and store your data in the form of demographic information, motor vehicle and driving data, professional and recreational licenses, voter registration records, and court records. Some of it also gets sold. For example, the state of California makes