After Building Community At Nike And VSCO, Discord’s New CMO Wants To Help More Than Just Gamers Connect During Isolation
Tesa Aragones is hoping to use her past experience fostering communities in the photography and fitness worlds to now do the same for Discord’s growing social network.
Aragones, who left her role as the chief marketing officer of VSCO to become the new CMO of Discord last week, is now leading marketing for the San Francisco-based platform that allows people to chat in private conversations using video and chat features. And while it’s long known for being used by gamers since its founding in 2015, that categorization is quickly changing—especially during the current era of social distancing.
Building community within a platform is something Aragones is familiar with, having created Nike’s digital training community along with the brand’s first iPhone app and winning a variety of patents for various projects. And at VSCO, she focused her efforts on