The Surprisingly Impressive Technology Behind Colorsmith’s At-Home Hair Color For Men

One of the silver linings of 2020 is that many of us have—albeit under pressure—learned what’s possible to do at home. Add “attaining salon-quality men’s hair-coloring” to that list.

Ten years ago, entrepreneur brothers Tamim Mourad and Omar Mourad launched eSalon. Their mission: to bridge the gap between salon-quality hair for women and at-home boxed dye from the pharmacy. Since its first order was shipped 10 years ago, they have shipped over 8.5 million orders throughout North America and the EU, and are now capable of producing over 20,000 units daily, all managed in-house. Most crucially, eSalon’s commitment to true customization has seen them dispense more than 227,000 unique—not premixed or premade—hair color combinations to customers.

This year, the minds behind eSalon have launched Colorsmith, an easy at-home hair color experience for men, with the same attention to customers’ individual color needs.

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