8th Wall brings web-ready AR experiences to curved surfaces for bottles and cans

Augmented reality platform solution developer 8th Wall Inc. today announced the launch of Curved Image Targets, the first development platform with tools to create web-based AR experiences that are activated by and can interact with cylindrical and conical-shaped objects.

8th Wall teamed up with Siduri Wines, which has become the first brand to showcase the commercialization of this technology. Its bottles will now display wine bottle-activated AR experiences created by the agency Rock Paper Reality.

“8th Wall is on a mission to make augmented reality for everyone and to do that we need to be able to augment everything,” says Erik Murphy-Chutorian, founder and chief executive of 8th Wall.

The Curved Image Targets technology expands on 8th Wall’s existing image target capability which was originally designed for flat shapes. With this update to the company’s AR engine, developers may now target bottles, cans, cups, wine bottles and more.

This new

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