Netflix US cancellation-page traffic up after ‘Cuties’ release: data

  • People are threatening to cancel their Netflix subscriptions over the controversial French film “Cuties,” and third-party data suggests that some US subscribers may be carrying out those threats.
  • SimilarWeb, a firm that tracks website and app usage, found that traffic to Netflix’s US cancellation-confirmation page spiked 187% on September 10 from the day before.
  • The uptick coincided with the September 9 release of “Cuties” on Netflix and the #CancelNetflix hashtag that began trending on Twitter the following day.
  • Netflix’s subscriber base has grown at an unprecedented clip since the pandemic forced people indoors, and it’s possible that some people were planning on canceling the service anyway. 
  • “‘Cuties’ is a social commentary against the sexualization of young children,” a Netflix spokesperson said in a statement that encouraged people who care about these issues to watch the film.
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The award-winning French film “Cuties” has sparked

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