Burger King used the simplest tech to expose McDonald’s customer service


Should it mind its own business?

Screenshot by ZDNet

Competition between fast food companies is as ugly as juxtaposed political signage in American neighborhoods.

A tiny percentage point in market share gained can translate to substantial material profits.

So, if you’re not the No. 1 brand — McDonald’s — you do all you can to denigrate the No. 1 brand.

You do this in the sure knowledge that No. 1 brands tend not to punch down. Leaders don’t do that. Well, in most countries that’s true.

It’s inevitable, then, that Burger King seems to have built a substantial part of its essence on a snorting mockery of McDonald’s.

Its latest effort took some, well, effort. And very simple, oddly human tech.

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