Tag: Bridal

David’s Bridal Is Betting On 3-D Tech To Get More Brides To Say Yes To The Dress

David’s Bridal is taking its digital love affair to the next level with technology that lets brides-to-be view dresses online in 3-D detail, and use augmented reality to virtually bring a gown-wearing mannequin into their living rooms.

David’s, which emerged from bankruptcy 20 months ago but is still burdened with debt, is on a mission to become a thoroughly modern, millennial-friendly wedding retailer that combines the best an online experience can offer, with the old-fashioned, bride-friendly, in-person services that a chain of 300 stores can provide.

Its online transformation has been accelerated by the COVID-19 pandemic that shifted shoppers away from stores. While its stores have reopened, David’s, like other retailers, has continued to see online sales surge.

Last week David’s began showing off its

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On-Trend Wedding Gowns That Are Modernizing Bridal By Infusing Technology

There’s never been a better time to prepare for a wedding. In fact, shopping for a bridal dress in an activity long cherished by two groups: The bride and her family. Whether you’re seeking to find the most unexpected wedding gown that is made just for you, there’s always an underlying notion that something more inspirational is just around the corner.

With many Americans still working from home and wondering when life will return to normal, families have been spending more quality time together. The question becomes this: Will the bridal market evolve to take on the elements that are now part of our daily lives. All of this leads to the key evolutionary moment that’s happening within the creativity of the bridal market. The push for modified fabrication with repurpose and sustainable attributes seem to of great concern to millennials and Generation Z.

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