Photo Source: Unsplash courtesy Annie Spratt
Times, they are a-changin’—particularly in the casting world.
COVID-19 has catalyzed a massive shift in the way brands, content creators, and casting directors find talent, and in a socially distanced world, as well as a generally globally connected one, utilizing technology is the only way to keep the cameras rolling.
“As a casting and production professional, what are some interesting ways you can take your current productions and alter them to fit a remote format? How can you continue to develop fresh content that’s impactful during such an unpredictable time?” Sabrina Safran, director of casting and talent development at Hearst, told Backstage. “It’s up to all of us to collaborate in a way that makes sense and keep creating content that matters. And one thing to remember that’s most important is that we’re all in this together.”
Here’s how new technology is changing