Georgia Tech Partners With LiveLike and WMT Digital

Georgia Tech Partners With LiveLike and WMT Digital


Joe Lemire

LiveLike and WMT Digital are pioneering a new partnership with Georgia Tech to enhance the university’s athletic program with interactive features for fans. Georgia Tech’s athletics platform and app will sync to live sporting events for a seamless viewing experience.

A new fan engagement tool from LiveLike creates social watch parties with spoiler-free co-watching, gamification, interactivity, influencer-led chats, and brand integration opportunities. This feature debuted earlier this year and has already been adopted by SkySports for its English Premier League coverage as well as Turner Sports with its NBA games.  

WMT is an engineering and tech firm that produces digital tools for its clients, such as developing apps, designing software and providing data analysis and visualization. It has existing partnerships with dozens of major college sports programs, including Clemson, Florida State, Kansas, Notre Dame, Ohio State, Virginia, and Washington as well as the NBA’s Phoenix Suns.

“With the postponement of some sports and others reducing or eliminating in-venue attendance, we set out to reimagine the collegiate sports experience,” WMT founder Andres Focil said in a statement. “Working with LiveLike, we can elevate how athletic programs engage with their fan base in real-time, without ever leaving the team’s current online platform.”

“We are thrilled to work with WMT Digital and work with Georgia Tech, my alma mater, to bring our interactive features to college athletics for the first time,” added LiveLike CEO Miheer Walavalkar. “Andres and his team have created some amazing platforms for the biggest names in collegiate athletics, including Georgia Tech, and we are excited to bring LiveLike to their students and fans.

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