Parks Associates consumer and industry research addresses impact of COVID-19, voice technology trends, support services, and cybersecurity
Industry whitepapers target growing challenges and opportunities for connected home industry
DALLAS, Oct. 14, 2020focused on COVID-19 contact tracing, voice technology, consumer privacy concerns, and the smart TV and OTT video markets. The firm finds 64% of US broadband households have an internet-connected entertainment device, while 30% have a smart home device, creating a range of products in the home that can deliver new value but also need monitoring and cybersecurity protections.
“A customer’s experience with a brand’s product is no longer influenced only by that product but by the entire ecosystem in which that product operates,” said Elizabeth Parks, President, Parks Associates. “Our new whitepapers highlight key areas in the market that offer insights into current market demands and especially the impact of the coronavirus on consumer technology purchases and use.”
Next-Generation Support: Building an Engagement Platformexamines the direct connections between support services and greater consumer engagement with