AT its special event this morning, Apple unveiled, as rumoured, four 5G-enabled iPhone 12 models.
As usual, chief executive officer, Tim Cook, started the event (which is Apple’s third major event this year streamed via the Internet) by welcoming viewers to the showcase from inside the Steve Jobs Theatre.
What’s different is that this time is that Apple started the show with a beautiful night view of its giant spaceship campus up till sunrise.
All 5G-enabled devices
The Cupertino-based company decided to make all four iPhone 12 models – iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max – 5G-enabled, promising users with high speed capability, especially in downloading and uploading of content.
The 5G feature also improves speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and more.
Besides that, this year’s iPhones also come with a fresh, thinner design that looks like the iPad Pro Apple launched last month and the iPhone 4 and 5 style. The phones come with a new Super Retina XDR display using the stronger Corning Gorilla glass with “Ceramic Shield” cover, which is said to be the phones with four times better drop survivability.
The iPhone 12 and iPhone 12 mini come a 6.1-inch and 5.4-inch size respectively, making the latter the smallest 5G phone today.
Meanwhile, the iPhone 12 Pro and iPhone 12 Pro Max feature a 6.1-inch and 6.7-inch screen respectively.
Under the hood of the phones are Apple’s fastest chip, the A14 Bionic, which offers the fastest CPU and GPU by up to 50 percent compared to the current smartphone chips. This would enable console-quality gaming experiences, powerful computational photography, and more, while delivering better battery life.
With the A14 Bionic chip featuring a 16-core Neural Engine, Apple is pushing the limits of machine learning (ML), offering an 80 percent increase in performance, that is capable of completing 11 trillion operations per second.
The iPhone 12 and iPhone 12 mini offer a dual-camera system with new computational photography features, while the iPhone 12 Pro and iPhone 12 Pro Max take photography and video to the next level with their three camera system, which takes advantage of the A14 Bionic chip.
Together with the new image signal processor (ISP), the A14 Bionic drives increased image quality and enables powerful computational photography capabilities.
The iPhone 12 and iPhone 12 mini offers computational photography features that give camera experience that makes it easier than ever to intuitively capture the perfect photograph or video.
The camera system features the Ultra Wide camera and a new Wide camera with an ƒ/1.6 aperture, providing 27 percent more light for low-light photos and videos.
The iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience, allowing users to easily capture, edit, and share cinema-grade videos natively on iPhone. Dolby Vision grading is processed live while recording, and sustained during editing, whether in the Photos app or iMovie. And playback on iPhone 12 is now more realistic than ever on the industry-leading Super Retina XDR display.
The models also now feature improved cinematic video stabilisation, even more true-to-life selfie videos with Dolby Vision, and Night mode Time-Lapse, offering longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod.
For better photos
The iPhone 12 Pro models have an advantage with its Apple ProRAW, coming later this year, which combines Apple’s multi-frame image processing and computational photography with the versatility of a RAW format.
With this capability, users can experience full creative control over colour, detail, and dynamic range natively on iPhone or with other professional photo editing apps.
The iPhone 12 Pro features the new seven-element lens Wide camera with an ƒ/1.6 aperture; while the Ultra Wide camera with a 120-degree field of view is perfect for capturing more scenes in tight spots or epic landscapes. The phone’s 52 mm focal length Telephoto camera is great for framing portraits, bringing the optical zoom range to 4x.
Meanwhile, the iPhone 12 Pro Max takes the pro camera experience even further. The new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera and a 65 mm focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range.
Apple has also made improvements to Night mode by adding the TrueDepth and Ultra Wide cameras, which result in brighter pictures.
There is also a Night mode Time-Lapse feature that delivers longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod.
Apple said its Deep Fusion technology is now better and faster, comes to all cameras, and with the new Smart HDR 3, users can expect more true-to-life images, even in complex scenes.
The iPhone 12 Pro models offer the highest quality video in a smartphone, and are the first cameras and only devices in the world to enable an end-to-end experience for HDR video with Dolby Vision up to 60 fps, and even better video stabilisation for cinema-grade productions.
The Dolby Vision grading is processed live and sustained during editing, whether in the Photos app or iMovie, and coming to Final Cut Pro X later this year. Dolby Vision takes advantage of the Super Retina XDR display for amazing contrast during capture and video playback, and users can share their videos with support for AirPlay up to 4K Dolby Vision to external devices.
An all-new light detection and ranging (LiDAR) Scanner comes to the Pro line, offering the ability to measure light distance and use pixel depth information of a scene. This technology delivers faster, more realistic augmented reality (AR) experiences and improves autofocus by 6x in low-light scenes for more accuracy and reduced capture time in photos and videos. This advanced hardware, combined with the power of the Neural Engine of A14 Bionic, also unlocks Night mode portraits, rendering a beautiful low-light bokeh effect.
Apple decided to ditch the power adapter and EarPods from iPhone packaging in its effort to further reduce carbon emissions and avoid the mining and use of precious materials. This leads to smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year.
As a change, the company introduced MagSafe technology, which improves wireless charging for efficient experience.
MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimised for alignment and efficiency, that connects to iPhone every time.
The MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices.
Pricing and availability
The iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and (PRODUCT)RED, starting at RM3,899 and RM3,399, respectively.
Meanwhile, the iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue starting at RM4,899 and RM5,299, respectively.
The availability date for the Malaysian market is not available yet.
© New Straits Times Press (M) Bhd