Apple and Samsung should watch out. Yet another rival smartphone manufacturer has announced a significant breakthrough in camera technology – and this time there’s video.
Popular smartphone manufacturer, Xiaomi, has revealed a new version of its flagship Mi 10 Ultra smartphone featuring an invisible under-screen selfie camera, and the phone could be ready for release as soon as early next year.
In a video tweeted by perennial leaker, Ice universe, Xiaomi shows off the unreleased smartphone alongside the current model which features a punch-hole style camera in the top-left of the display.
Maintaining the quality of the camera and display are two huge challenges when developing an under-screen camera. However, other than the obvious lack of punch-hole on the new model, there appears to be little visible difference between the two displays other than a small variation in brightness and color temperature. The video also makes it impossible to judge the quality of the new camera. A demonstration selfie is taken and the results look fine, but no direct comparison is made to the current punch-hole version.
However, from what we can see, the results look promising for anyone waiting to try out the new technology, although it remains to be seen how the new model will perform in the real world.
Xiaomi currently owns 10% of Global smartphone market share, according to Mobile Devices Monitor, and its Mi 10 Ultra holds the No.1 spot in Dxomark’s camera rankings at the time of writing.
For now, all eyes will be on fellow Chinese manufacturer, ZTE, which has already announced plans to launch the world’s first smartphone with an under-screen camera on Sep 1. These significant advances come at a time when Samsung is yet to reveal its own under-screen camera and Apple continues to deploy a large ‘notch’ in its latest iPhones. So will the quality be good enough? We’ll know very soon.
Follow @paul_monckton on Instagram