The Netflix logo is shown in this illustration photograph in Encinitas, California.
Mike Blake | Reuters
The new Netflix documentary-drama “The Social Dilemma” has sparked some social media users to abandon their accounts — but it’s unlikely to put a dent in the tech giants it takes on.
A frequent entry on Netflix’s Top 10 list of most popular movies since its September 9 premiere on the platform, “The Social Dilemma” has been praised for being “possibly the single most lucid, succinct, and profoundly terrifying analysis of social media ever created” by Indiewire as well as criticized for being “manipulative and misleading” by tech analyst Benedict Evans.
“The Social Dilemma” explores how the Internet’s most popular products work on a basic business model of tracking users’ behavior in order to sell targeted ads and induce addiction in a vicious cycle. The film blends interviews with tech experts, including many former