Wm Brown magazine celebrates the country squire lifestyle

Wm Brown magazine celebrates the country squire lifestyle


Matt Hranek, founder of Wm Brown magazine, believes there’s interest in the things he loves: great clothes, terrific travel, classic cars and fine cigars.


I was prepared to dislike Matt Hranek.

In case you’re not one of his near-70,000 Instagram followers, I can introduce Hranek as the founder and editor of Wm Brown magazine, a visually stunning, glossy, print-only men’s lifestyle magazine. 

Hranek, 53, launched it two years ago from his pre-fabricated home in Sullivan County. (More on that home later.)

It may be a fool’s errand — A print magazine? Today? Really? — but Hranek, a celebrated, peripatetic photographer whose last big gig was contributing style editor for Condé Nast Traveler, is convinced that there are enough men out there who are interested in the same things he’s interested in: good food, great clothes, terrific travel, classic cars, fine cigars and, as he put it, “manly country squire” activities like fishing and hunting.

Matt Hranek in the living room of his home, a prefab design by an Austrian architect. (Photo: KELLY MARSH/FOR USA TODAY)

And those men, he believes, want solid service-y information on all those things relayed with as few words as possible.

“I’m not into long-form,” he said. “How many words do you need to proclaim your love for a Negroni?” 

Hranek says most of what he has to say primarily with dazzling photos in his magazine, named for the 130-acre former-dairy farm in Hankins, New York, he and his wife, Yolanda Edwards, bought 20 years ago. (The couple also has a Brooklyn apartment and a 17-year-old daughter). 

He is the best advertisement for the lifestyle his magazine touts. He wears bespoke suits, sports luxury timepieces, drives vintage cars, smokes fine cigars, bonefishes in lush waters, hunts in pristine wilderness, cooks sumptuous meals and drinks lots of those Negronis. And, for good measure, he sings Sinatra songs — well. “I’m a bit of a crooner,” he said.

The man lives a charmed, grand, pleasure-filled life. Wouldn’t you be inclined to dislike him too? 

Fat chance. Hranek is too nice, too charming, too entertaining to dislike. 

“Part of me wants to hate him, but I can’t,” said his friend Stephen Lewis, a commercial photographer based in Brooklyn. “He is so generous. He is a very magnetic, outgoing, adventurous guy. He is driven by curiosity and joy. His enthusiasm, if anything, has increased over time. It’s contagious.”


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