What to Expect at Apple’s ‘Time Flies’ Event

Apple is due to show off a new batch of products next week, and the focus is reportedly on hardware. 

The iPhone company sent out invitations to an event dubbed “Time Flies” and scheduled for Sept. 15. And the all-virtual showcase, which is open to the public, is expected to precede another iPhone unveiling later in the fall. 

Apple  (AAPL) – Get Report closed 4% higher on Wednesday at $117.32. 

According to a Bloomberg report, the “Time Flies” event — which will be broadcast remotely, as was WWDC — is a reference to the Apple Watch. Apple is preparing new low-end and high-end watches, as well as a new iPad Air, all of which will launch this fall. The company is also expected to launch iOS14, watchOS 7, tvOS 14, and macOS Big Sur in the coming weeks. 

Apple’s Series 6 Apple Watch will reportedly include design enhancements and new health-related features, such as a blood oxygen level detector, according to 9to5Mac. 

A new iPad Air would be Apple’s first update to to the product since March 2019, and Bloomberg reports that the updated models will mimic prior versions of the iPad Pro, adding thinner bezels, USB-C ports and other up-to-date features. Apple reported strong iPad sales results in the third-quarter, reporting double-digit growth to $6.5 billion. 

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