Unity Software Starts IPO Rollout

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Unity Software (U) intends to raise $100 million in an IPO of its common stock, according to an S-1 registration statement.

The firm provides a platform for 3D content creation across a range of industries.

U has produced strong gross results while lowering its operating losses and operational cash burn.

San Francisco, California-based Unity was founded to develop a platform to enable users to create 3D games, media & entertainment content, architecture, engineering & construction visualizations, and automotive, transportation and manufacturing content.

Management is headed by president and Chief Executive Officer Mr. John Riccitiello, who has been with the firm since November 2013 and was previously CEO at Electronic Arts (EA) and Managing Director at private equity firm Elevation Partners.

Below is a sample short film created by Unity’s Demo Team:

Source: Unity

The company’s primary offerings include:

  • Create Solutions – content creation suite
  • Operate Solutions – grow and monetize user base

The Create Solutions system is primarily provided through a monthly subscription revenue model, while the Operate Solutions offering is provided via revenue-share and usage-based revenue models.

Unity has received at least $1.2 billion from investors including Sequoia Capital, Silver Lake Partners and JA Technologies ApS.

Customer/User Acquisition

The firm targets a wide variety of publishing studios and individual creators and accepts clients through either its Create or Operate solutions.

Frequently, customers onboard through one solution and later begin to use the other solution.

Sales and Marketing expenses as a percentage of total revenue have been trending lower as revenues have increased.

The Sales and Marketing efficiency rate, defined as how many dollars of additional new revenue are generated by each dollar of Sales and Marketing spend, was 1.1x in the most recent reporting period.

The Rule of 40 is a software industry rule of thumb that says that as long as the combined revenue growth rate and EBITDA percentage rate equal or exceed 40%, the firm is on an acceptable growth trajectory. U’s most recent calculation was 24% as of June 30, 2020, so the firm needs some improvement with regard to this metric.

The company’s dollar-based net expansion rate was 142% as of June 30, 2020. A figure above 100% indicates strong product market fit and an efficiency sales and marketing process. Essentially, it is negative net churn and 142% is quite impressive.

According to a 2020 market research report by ResearchAndMarkets, the global gaming industry is expected to grow at a CAG of 12% from 2020 to 2025.

The immersive gaming segment is expected to generate $4.5 billion by the end of 2020.

E-sports and fantasy sites have continued to attract gaming investment as they represent ‘immense potential.’

Also, the report forecasts that the console segment is expected to see ‘significant growth’ during the forecast period.

Major competitive or other industry participants include:

For its Create Solutions system:

  • Epic Games
  • Chukong Technologies

For its Operate Solutions system:

  • Amazon (AMZN)
  • Facebook (FB)
  • Google (GOOGA)
  • Microsoft (MSFT)
  • Tencent (TCEHY)

Unity’s recent financial results can be summarized as follows:

  • Growing topline revenue
  • Increasing gross profit and gross margin
  • Significant operating losses but lowered negative operating margin
  • Sharply reduced cash used in operations

Below are relevant financial results derived from the firm’s registration statement:


Source: Company registration statement

As of June 30, 2020, Unity had $453.3 million in cash and $641.7 million in total liabilities.

Free cash flow during the twelve months ended June 30, 2020, was negative ($100.1 million).

Unity intends to raise $100 million in gross proceeds from an IPO of its common stock, although the final amount may differ.

Management says it will use the net proceeds from the IPO as follows:

We currently intend to use the net proceeds we receive from this offering for general corporate purposes, including working capital, operating expenses, and capital expenditures. We also intend to use a portion of the net proceeds we receive from this offering to repay the outstanding $125 million of indebtedness under our credit facility, which we borrowed in order to provide liquidity in case of any material impact on the financial markets related to COVID-19 but which we have not used to date. We cannot specify with certainty all of the particular uses for the remaining net proceeds to us from this offering.

Management’s presentation of the company roadshow is not available.

Listed bookrunners of the IPO are Goldman Sachs, Credit Suisse, BofA Securities, Barclays, William Blair, Oppenheimer & Co., Piper Sandler, Stifel, Wedbush Securities, Academy Securities and Siebert Williams Shank.


Unity is seeking U.S. capital markets financing to pay down recently-incurred debt and generate a public market for the stock.

The firm’s financials show strong top-line revenue growth and gross profit growth, reduced operating losses and cash used in operations.

Sales and Marketing expenses have been dropping as revenues have increased; its Sales and Marketing efficiency rate has increased to 1.1x.

The market opportunity for creating 3D digital content is large and expected to grow at a substantial rate in the coming years. Video gaming is an enormous global industry with strong growth prospects.

Goldman Sachs is the lead left underwriter and IPOs led by the firm over the last 12-month period have generated an average return of 84.8% since their IPO. This is a top-tier performance for all major underwriters during the period.

Unity is a competitor to Epic Games, which has recently garnered headlines in a fight against the Apple (AAPL) app-store rules.

I presume Unity will avoid such a fight and distraction.

The firm’s dollar-based expansion rate, at 142%, is extremely high and quite impressive.

Management has produced enviable growth results and it appears that operating losses are thinning.

When we learn more details about the IPO, I’ll provide a final opinion.

Expected IPO Pricing Date: To be announced.

Glossary Of Terms

(I have no position in any stocks mentioned as of the article date, no plans to initiate any positions within the next 48 hours, and no business relationship with any company whose stock is mentioned in this article. IPO stocks can be very volatile in the days immediately after an IPO. Information provided is for educational purposes only, may be in error, incomplete or out of date, and does not constitute financial, legal, or investment advice.)


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