303 Million Installs And 6.5 Million In-App Purchases Say Android Is A Better Gaming Platform For Publishers
Launching your game on Android could be much better than launching your game on iOS, if a new study from Liftoff is any indication.
In fact, four times better.
“Android is taking the lead, striding ahead of iOS for the second consecutive year,” mobile app marketing platform Liftoff says. “With 4x lower cost-per-install than iOS users ($.89 to $3.91) and a 2.8% lower 7-day return-on-ad-spend, the platform’s commitment to gaming is clearly paying off.”
In other words, you get new players in your game much cheaper on Android. And, according to the report, they monetize at almost identical rates to iPhone users.
Historically, Android users tend not to monetize as well as iOS users. iPhones have typically been more