Tag: Fitness

Apple wants to bulldoze the fitness app industry, hurting developers

  • Apple has a history of wiping out the little-guy developers, but this time it’s set its sights on the lucrative multi-billion fitness app industry.
  • On Tuesday, Apple launched Fitness Plus, a studio fitness app that offers classes from fitness coaches and integrates tightly with Apple Watch.
  • It’s a direct competitor to Peloton’s fitness app but it’s also a direct competitor to dozens of others including the many smaller developers who have trusted their livelihoods to Apple’s store, dutifully paying Apple its 30% cut of their recurring revenues.
  • The big fitness companies can probably handle the blow, but what of the little guys? This is not good news for them.
  • Visit Business Insider’s homepage for more stories.

On Tuesday, along with a new Apple Watch, Apple launched Apple Fitness Plus, a new app that offers studio fitness classes and integrates with the watch and other Apple gear.

As many have pointed

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A new fitness service and updates to Watch and iPad

The new fitness service adds to Apple’s growth beyond its core hardware businesses — primarily the iPhone — which now includes music, television and video games. The company said it would begin offering those services in a bundle, called Apple One, starting at $14.95 a month.

The announcement by the tech giant immediately reverberated throughout the fitness industry. Shares in remote cycling company Peloton fell 5 percent on the news.

At the event, Apple said it was also rolling out updated versions of its Apple Watch and iPad products in a major test of consumer demand for new electronic devices amid the coronavirus pandemic.

In a pared down version of the company’s annual fall launch event, Apple executives spoke about the new products and played up what they

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Apple Unveils New Watch, Fitness Service, Bundled Subscription Options

Apple Inc. showed off a new smartwatch that can measure blood oxygen as well as a virtual fitness service and bundled subscription options in an online event Tuesday that lacked the pizazz of the company’s standard September product unveilings.

The Cupertino, Calif., tech company held its first virtual-only product introduction from its headquarters, where past events have attracted crowds of journalists, employees and guests to help hype the latest offerings.

Chalk up Apple’s keynote event to another annual rite changed by the coronavirus pandemic. Instead of Chief Executive Tim Cook unveiling the company’s latest flagship iPhone, as he has done every September since 2012, Apple showed its Watch Series 6, starting at $399, and a new midtier offering called Watch SE, with fewer abilities than the high-end version and starting at $279.

The company also showcased its burgeoning services available to consumers, including through several new options to bundle subscriptions

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COVID-19: Fitness App Market- Roadmap for Recovery|Increasing Demand For Wearable Devices to boost the Market Growth

Technavio has been monitoring the fitness app market and it is poised to grow by USD 1.68 bn during 2020-2024, progressing at a CAGR of almost 12% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200910005708/en/

Technavio has announced its latest market research report titled Global Fitness App Market 2020-2024 (Graphic: Business Wire)

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. Technavio’s in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. Download a Free Sample Report on COVID-19

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Health and Fitness App Exercises AI for Competitive Advantage | Artificial Intelligence

By Jack M. Germain

Aug 20, 2020 4:00 AM PT

In-person workout sessions these days might seem like a thing of the past, while solitary workouts at home replace gym visits as an ongoing result of the pandemic.

The use of artificial intelligence is not yet a common feature in fitness apps, but it is a main component in a popular India-based app now focused on growing users in the U.S. and Canada. Bringing AI to personal workout routines at home could provide gym-starved exercise enthusiasts something new to sweat over.

Fitness apps today have become as prolific on app store warehouses as games and phony ad-blockers. The Cure.fit personal home workout app uses AI to bring more effectiveness to users’ physical training.

Based in Bengaluru, India, in the center of the country’s high-tech industry, Cure.fit has raised US$400 million in funding. The developer’s app has become one of India’s

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