Tag: Experiences

How Retailers Use Mobile Apps To Improve Shopping Experiences During COVID

Surviving a pandemic? There’s an app for that. 

Online shopping has experienced huge growth due to the COVID-19 pandemic, but technology is for more than just shopping online. Mobile apps can greatly improve the in-person shopping experience. 

Apps have long been the future of in-person retail, but the pandemic sped up their adoption. Apps help brands continue to deliver great experiences while maintaining social distancing and following local guidelines. Mobile apps are key to solving many of the problems retailers face during the COVID-19 pandemic. 

Mobile apps can improve the in-person shopping experience during COVID-19 in three main ways: 

1 . Facilitate Seamless Pickup

BOPIS (buy online, pickup in store) has seen tremendous growth during the pandemic. But much of the convenience factor is lost if customers can’t get their items quickly when they arrive at the store. Mobile apps allow customers to check in when they arrive or

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McAfee Evolves Technology to Bring Consumers Integrated Security Experiences for New Realities of Living Life From Home

McAfee today announced its latest consumer security portfolio that includes enhanced products with better user experiences such as a native VPN and new features, including integrated social media and tech scam protection. Meeting consumers in their current realities, these new functionalities are designed to protect users from current threats as they navigate professional and personal life from home.

“We are at a point in time where consumers need integrated, intuitive protection for all aspects of their digital lives- from working to shopping, learning, entertaining from home,” said Baker Nanduru, VP of Endpoint Segment for McAfee’s Consumer Business. “We are ensuring consumers have the right solutions that allow them to enjoy their connectivity and focus on what matters most to them- their family

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What’s Working In Virtual Events:B2B Orgs Enhance Digital Experiences With Videos, Interactive Networking & Tech To Mimic In-Person Engagement

It’s no secret that COVID-19 has changed demand generation. The B2B sector has had to move quickly to make up for the sudden lack of in-person engagement, but all is not lost. B2B organizations are more than open to opportunities that virtual events present. The demand for content is there — B2B organizations just have to tap into it.

According to a survey conducted by Demand Gen Report, 61% of respondents felt positively about hearing keynote speakers from top influencers and thought leaders during a virtual event, 55% wanted to hear from topical experts on problems they were having and 55% wanted to learnabout technology solutions for business solutions.

Download this special report to learn how marketers can take advantage of the current moment and develop virtual events that are immersive digital experiences, including how to:

  • Create lasting connections through virtual networking opportunities combined with directmail;
  • Build hype around
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