Tag: engaging

An anonymous Facebook exec says ‘right-wing populism is always more engaging’ and that’s why conservative posts thrive on the platform

a close up of a sign: FILE PHOTO: Facebook logos Reuters

© Provided by Business Insider
FILE PHOTO: Facebook logos Reuters

  • An anonymous Facebook executive said conservatives’ success on the platform is due to having content that is “always more engaging,” according to a Politico report.
  • Politico reported that the executive, who identifies as a “center-left progressive” said the right’s focus on “nation, protection, the other, anger, fear” has always been an effective tactic, pointing to the 1930s.
  • The comments come as Facebook has been criticized by the right and left for having a political bias, with social media platforms drawing attention from both President Trump and Joe Biden.
  • Visit Business Insider’s homepage for more stories.

An anonymous Facebook executive told Politico that right-wing pages see more engagement because of their emotional pull, instead of the platform’s algorithm, according to a report published Friday.


Load Error

The publication reported that the executive said that “right-wing populism is always more engaging,” because

Read More

Why your team should be engaging with policy makers — now more than ever

TikTok, the popular Chinese-owned social media company powered by viral dances and lip syncs, had virtually no presence in Washington, D.C. last year. But as it navigates a growing threat from the Trump administration to ban the app over privacy and other security concerns, the company is reported to have spent $300,000 on lobbying in the first three months of 2020. Moreover, TikTok now boasts a team of more than 35 lobbyists who are engaging with U.S. policymakers on both sides of the aisle in the hopes of retaining status in its biggest market.

While it may seem that only high-profile startups need to engage with the government, as a former lobbyist I know that a single change in policy can transform the trajectory of an organization or even the industry as a whole. As we work to economically recover and safely reopen during this pandemic, your local and national

Read More