Amazon says Echelon’s $499 Prime Bike isn’t an Amazon product


Echelon’s Prime Bike


Editors’ note: This story has been updated since its original publication on Sept. 22 to reflect Amazon’s denial of a partnership with Echelon.

Home fitness company Echelon on Tuesday launched a new exercise bike called the Prime Bike that it said was developed in collaboration with Amazon. However, Amazon is distancing itself from the bike, saying that it’s “not an Amazon product.”

“This bike is not an Amazon product or related to Amazon Prime,” an Amazon spokesperson said in an emailed statement late Tuesday. “Echelon does not have a formal partnership with Amazon. We are working with Echelon to clarify this in its communications, stop the sale of the product, and change the product branding.”

Echelon’s original press release on Tuesday about the

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