Sterling Group acquires Dubai’s computer brand iLife as pandemic makes tech an investor favourite

Remote work and schooling is making tech and tech brands popular with investors. The Sterling deal will speed up iLife’s moves into new categories.
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Dubai: The Sterling Group, the private equity firm, has acquired Dubai-based iLife Digital Technology, a PC brand, for an undisclosed amount. The investment will be used to speed up iLife Digital’s growth plans as well as increase its market share. Other geographies too might be added.

“Coronavirus has created PC sales spike – globally,” said Anees Mian, co-founder of iLife Digital Technology. “With accelerated spread of Covid-19 there has been a surge in consumers buying devices in order to work-from-home – partnering with Sterling Group was a strategic move.” 

Pick up COVID-19 generated growth

For Sterling, it meant an exposure in a “lucrative sector buoyed by positive developments”. Headquartered in Dubai, iLife has had a pan-India presence for around three years. It plans

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