Seattle-area startup Fexy Media sold two of its food-related web properties — Serious Eats and Simply Recipes — to IAC-owned Dotdash in an all-cash deal.
The two websites reach a combined 16 million people per month. Fexy co-CEO Cliff Sharples told GeekWire that the deal will help Fexy move out of an ad-supported digital media model and focus on Relish, its other recipe website. As part of the deal, Fexy and Dotdash will partner to help grow Relish.
Dotdash operates other sites including The Spruce, Brides, Lifewire, Liquor.com, and more that reach a combined 100 million users per month.
“The sale and partnership with Dotdash perfectly suit the skill sets of both companies,” Sharples said. “Fexy can double down on transforming how people manage their daily grocery shopping lists, discover and plan daily meals, and seamlessly connect to grocery e-commerce for same-day delivery or in-store pickup. Dotdash