TV news broadcasters, productions studios, and others are using technology from a Seattle startup to analyze their video content and make changes based on audience reception.
Resonance AI recently reeled in $2.28 million of a larger investment round to fuel growth of its video analysis platform that uses artificial intelligence to measure dialogue, music, mood, lighting, pacing, movement, and more.
The startup provides data that helps content creators figure out what resonates with an audience. It can answer questions such as: Who is my most valuable talent? What types of stories resonate by market? Is the editing of my show too fast-paced?
The 6-year-old startup is led by CEO and co-founder Tom Chiarella, a former exec at Statera and General Electric, as well as president and co-founder Randa Minkarah, a