Demand Science Group Acquires Cobena and Adds to Executive Team as It Enters Next Level of Market Growth
DANVERS, Mass. – September 1, 2020 – ( Newswire.com )
Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced it has acquired business intelligence and data sciences firm Cobena and has hired industry veteran Bill Harrigan as SVP of M&A and Corporate Development. Both moves are part of Demand Science Group’s (DSG) strategic next-level growth strategy, and come days after the arrival of Peter Cannone as Chief Executive Officer.
“Adding Cobena to our platform of companies furthers our innovative capability to help B2B technology organizations thrive in the age of big data and grow their revenue,” said Peter Cannone, CEO of DSG. “The talented Cobena team, through its expertise and powerful data science tools, helps customers understand their current data and predict their company’s future, this insight delivers significant competitive advantage and enables