CNCO on Using Sony’s 360 Reality Audio Technology to Make Their Video for ‘Beso’

During the past five years, CNCO has been steadily carving out their own lane in the boy band space. The group — comprised of Joel Pimentel, Richard Camacho, Erick Brian Colón, Christopher Vélez, and Zabdiel De Jesús — stood out from the One Directions of the world with an all-Latino lineup. 

Formed on Spanish-language singing competition, La Banda, the five-piece has gone on to have their first two LPs — 2016’s Primera Cita and 2018’s CNCO — rise to No. 1 on Billboard’s Top Latin Albums chart and have taken home three Billboard Latin Music Awards.

Shot in Miami, CNCO used Sony’s 360 Reality Audio — spatial audio technology — to create a music video for their new single “Beso.” For CNCO, “Beso” is a “sensual song” that details two people fighting and pretending they don’t want affection when in reality they both want to kiss each other.

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