Tag: CMO

Facebook names VP of product growth Alex Schultz as new CMO

To fill its empty CMO position, Facebook just promoted a longtime Facebook executive focused on product growth to the C-suite.

Loading...

Load Error

Former VP of product growth and analytics Alex Schultz, who has been with the company since 2007, announced the move Tuesday in a Facebook post. Schultz will fill position left open by Antonio Lucio, who joined the company from HP in 2018 and announced his departure last month. Lucio said he was leaving the company to “dedicate 100% of my time to diversity, inclusion and equity.”

In his Facebook post, Schultz said he planned to bring “experience in segmentation, targeting, and measurement” to the table to extend Facebook’s already massive reach. Schultz, who is the executive sponsor of Facebook’s LGBTQ resource group, added a personal note to the news, writing that Facebook is the first workplace where he has “truly safe to be gay and be open about

Read More

After Building Community At Nike And VSCO, Discord’s New CMO Wants To Help More Than Just Gamers Connect During Isolation

Tesa Aragones is hoping to use her past experience fostering communities in the photography and fitness worlds to now do the same for Discord’s growing social network.

Aragones, who left her role as the chief marketing officer of VSCO to become the new CMO of Discord last week, is now leading marketing for the San Francisco-based platform that allows people to chat in private conversations using video and chat features. And while it’s long known for being used by gamers since its founding in 2015, that categorization is quickly changing—especially during the current era of social distancing.

Building community within a platform is something Aragones is familiar with, having created Nike’s digital training community along with the brand’s first iPhone app and winning a variety of patents for various projects. And at VSCO, she focused her efforts on

Read More

Amazon Taps Ukonwa Ojo From MAC Cosmetics as CMO for Amazon Studios, Prime Video

Marketing veteran Ukonwa Ojo has been named CMO of Amazon’s Prime Video and Amazon Studios, joining the ecommerce giant’s entertainment division from the chief marketing post at MAC Cosmetics.

Ojo is responsible for leading global brand and originals marketing, reporting directly to Mike Hopkins, SVP of Prime Video and Amazon Studios, who joined the company in February. She takes over the CMO role from Andy Donkin, who will be moving into a new, unspecified position at Amazon, according to a staff memo Hopkins sent announcing Ojo’s hire.

“As an award-winning marketer, Ukonwa has a fantastic two-decade track record as a builder of top global brands,” Hopkins wrote in the memo. “Her wide-ranging experience will give us a broader perspective on how to connect customers to the Prime Video brand and grow our business by marketing our content in innovative ways to develop an even stronger emotional connection with our audiences.”

Read More