Other retailers who have previously held sales events to counter Amazon’s, have launched their own shopping holidays. The effect, eMarketer points out in its latest report, takes Prime Day from ‘Black Friday in July’ to early holiday season kickoff.
This gives brands big opportunities to capture sales, but also significant challenges. How to capture huge shopper demand not only on Amazon, but not neglect other marketplaces and retailers too? How to strengthen already-tenuous supply chain and logistics to stay in-stock and fulfil delivery promises? And what effect will these October sales have on the pre-planned Black Friday/Cyber Monday events? Will shoppers be ready to part