- As a possible ban still looms over TikTok’s growing user base, discussions about politics exist on nearly every corner of the video-based app.
- But absent from these political discussions often are the candidates themselves, like President Donald Trump and Democratic nominee Joe Biden, whose campaigns have avoided the controversial platform.
- One political scientist told Business Insider candidates will likely regret not joining the platform, while a digital strategist said it makes less sense for candidates to use TikTok because the app requires more authenticity than others.
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For months, TikTok users have been confronted with US politics as the November election draws near and President Donald Trump continues to take aim at the popular app over security concerns related to China.
At the center of the controversy is TikTok’s parent company, ByteDance. The China-based company has raised the eyebrows of US officials who argue