A couple years ago Amazon’s checkout-free Go store made worldwide headlines and ushered in a new shopping concept. Now, as was inevitable, there are signs that checkout-free technology is proliferating and will soon be a reality in a location near you.
The latest example comes to us by way of the University of Houston, where an on-campus convenience store will become the first retrofitted, completely touchless and cashierless retail experience.
The emphasis on the word retrofitted is important here. Amazon Go stores were build from the ground up to interact atop a touchless infrastructure. But for the concept to proliferate quickly, existing stores will need to be retrofitted with the same technologies without undergoing a major overhaul. Amazon is selling its Go technology to other retailers, but there are other companies competing in the same market. The company behind the University of Houston store, Standard, thinks that’s where