Hong Kong-based tech accessories brand Casetify is weathering through all the headwinds this year. The brand, formerly known as Casetagram, is the highest gross tech accessories brand in the world with over two million Instagram followers, led by CEO and cofounder Wes Ng who had ultimately changed the phone case game forever.
The current retail situation is dire, but more so in Hong Kong from its plummeting sales and vanished tourism over the past year due to social unrest and the pandemic. Yet malls are seeing footfall resembling Christmas peak season, providing a promising outlook for Casetify to set up a permanent store and its official flagship at Hong Kong’s premium mall, Landmark. The brand will also be making its debut in Japan