- As the cannabis industry matures, winners have begun to separate themselves from the pack and position themselves as leaders in their categories.
- VCs are taking notice. They said they’re shifting their investment dollars from early stage firms to growth stage companies that already have a proven track record.
- According to data from PitchBook, VC investment in cannabis startups cratered this year, as the cannabis bubble burst and investors pulled back during the pandemic.
- Many investors told us they’re still open to new exceptional startups, however.
- Business Insider talked to six VCs who say that for a startup to get their attention, the company would need to have solid leadership, an idea that would completely innovate or create a category, and the ability to scale quickly, among other qualities
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The crowded cannabis market has thinned out since its boom in late 2018,