Tag: Campaign

Hilton Inspires Travelers to Make New Memories with the U.S. Launch of Insights-Driven Global Marketing Campaign

Research Reveals Travel Is the Most Frequently Recalled Happy Memory, And Nearly Two-Thirds Say They Plan Trips to Create Memories with Family and Friends

Hilton has announced the U.S. debut of “To New Memories,” its first global marketing campaign since the onset of the COVID-19 pandemic. The insights-driven initiative reflects consumers’ desire to reconnect with the people and places they love. The campaign comes on the heels of a new survey uncovering that travel memories are some of the happiest memories of consumers’ lives (89% of survey respondents), suggesting that most Americans (188 million) would say they are experiencing a travel memory deficit. The results also revealed the optimism and desire consumers have for traveling again soon, a feeling that is reflected in the new campaign and new Hilton packages and promotions.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201012005110/en/

Still photo from Hilton’s To New Memories

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Why Peloton’s new ad campaign works better than last year’s

  • When Peloton released its holiday commercial last December, viewers cringed at its awkwardness and took to social media to ridicule the company.
  • Peloton took note and released a new ad campaign this week that features real riders ranging in body type, race, and location. A narrator explains “why they ride,” as the viewer sees the bike tucked into real homes.
  • Alixandra Barasch, an assistant professor of marketing at New York University’s Stern School of Business, breaks down why Peloton’s new campaign is so powerful, what the fitness brand learned from previous mistakes, and how other companies can apply these lessons to their branding.  
  • Visit Business Insider’s homepage for more stories.

When Peloton released its holiday commercial last December, in which a man gifts his wife a bike and she records a year’s worth of workouts, viewers cringed at its awkwardness and took to social media to ridicule the company. They

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Common Sense Launches ‘Which Side of History?’ Campaign to Challenge Leaders to Reverse the Harm Tech Is Having on Democracy and Our Lives

SAN FRANCISCO, Oct. 8, 2020 /PRNewswire/ — Today Common Sense, the nation’s leading nonprofit organization dedicated to improving the lives of kids and families in the digital world, launched Which Side of History?, a campaign to hold Big Tech accountable for sowing mistrust and spreading misinformation, threatening free and open societies, exacerbating the gap between rich and poor, creating an unequal society, and leaving an entire segment of the population behind.

Anchored by Common Sense founder and CEO James P. Steyer’s newest book, Which Side of History?: How Technology Is Reshaping Democracy and Our Lives (available October 13, 2020), the campaign convenes leading experts and Big Tech antagonists, such as Franklin Foer,Thomas Friedman, Shaun Harper, Julie Lythcott-Haims,Roger McNamee,Shoshana Zuboff, and others for a series of live virtual events to examine the impact of the tech sector on

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Former Trump campaign adviser named to senior role at CIA: report

Retired Army Maj. Gen. Bert Mizusawa, a 2016 campaign adviser to President TrumpDonald John TrumpFive takeaways from the vice presidential debate Harris accuses Trump of promoting voter suppression Pence targets Biden over ISIS hostages, brings family of executed aid worker to debate MORE, assumed a role as a senior adviser to the CIA earlier this year, an atypical arrangement for such a position, Politico reported Wednesday.

Mizusawa has worked as a senior adviser for national security technology and business integration since early 2020, the publication reported Wednesday. While presidents frequently appoint political allies to the agency, it is rarely in this particular position, former officials told Politico.

When campaign surrogates are appointed to CIA leadership, it is typically for a position working out of the seventh floor of the agency’s headquarters, such as director, general counsel or deputy director. One former official told Politico an “outsider with no

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Peloton debuts new campaign featuring real riders in first advertisement since its infamous ‘Peloton Wife’ holiday commercial



a woman standing in a room: A still image from Peloton's new advertising campaign. Peloton


© Provided by Business Insider
A still image from Peloton’s new advertising campaign. Peloton

  • Peloton debuted a new advertising campaign this week starring real riders including a teacher, a former NFL player, and a baker, among others. 
  • The campaign is the first from the fitness company since its infamous “Peloton Wife” advertisement in December 2019. 
  • Visit Business Insider’s homepage for more stories.

Nearly a year after Peloton’s infamous holiday advertising campaign incensed the internet, the fitness company is back with a new commercial series featuring real riders. 

The campaign — which is titled “We All Have Our Reasons” and began airing on Monday — spotlights a handful of actual Peloton users instead of the traditional actors and models the brand has used in the past. The spots include a school teacher, a former NFL player, and a baker, among others, discussing their experience with Peloton and how it fits into

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Uber engineer speaks out against company’s $186M campaign, says it’ll hurt drivers

As Uber has poured tens of millions of dollars into a California ballot measure to avoid classifying its drivers as employees, one engineer from inside the ride-hailing company spoke out against this campaign on Tuesday. In an op-ed published by TechCrunch, Kurt Nelson said Uber doesn’t have drivers’ interests in mind.

“Uber works because it’s cheap and it’s quick,” Nelson wrote. “But it’s become clear to me that this is only possible because countless drivers are spending their personal time sitting in their cars, waiting to pick up a ride, completely unpaid. Workers are subsidizing the product with their free labor.”


Nelson is one of only a handful of gig economy company employees to speak out against Proposition 22. It’s been historically rare to see tech workers criticize their employers’ positions. But that’s starting to change. Google employees organized walk-outs in 2018 over the company’s handling of sexual harassment allegations

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Uber engineer speaks out on company’s $186M campaign, says it’ll hurt drivers

As Uber has poured tens of millions of dollars into a California ballot measure to avoid classifying its drivers as employees, one engineer from inside the ride-hailing company spoke out against this campaign on Tuesday. In an op-ed published by TechCrunch, Kurt Nelson said Uber doesn’t have drivers’ interests in mind.



a person driving a car: Uber and Lyft drivers have held several protests in California demanding to be classified as employees. James Martin/CNET


© Provided by CNET
Uber and Lyft drivers have held several protests in California demanding to be classified as employees. James Martin/CNET

“Uber works because it’s cheap and it’s quick,” Nelson wrote. “But it’s become clear to me that this is only possible because countless drivers are spending their personal time sitting in their cars, waiting to pick up a ride, completely unpaid. Workers are subsidizing the product with their free labor.”

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Nelson is one of only a handful of gig economy company employees to speak out against Proposition 22. It’s been historically rare to see tech

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What’s next for Trump? Ten days of isolation or the campaign trail?

But even 10 days away from the campaign trail might not be enough to eliminate risk to other people. The World Health Organization says isolation in symptomatic patients should last at least 13 days and mandates at least three entirely symptom-free days before normal activities resume.

Another criterion sometimes used for ending isolation is two negative PCR tests, taken one day apart. It’s not known whether Trump has yet tested negative.

“Remember, ‘isolation’ does not mean ‘locked down,’ ” says Carlos del Rio, executive associate dean of Emory University School of Medicine. “The president will need to follow the CDC guidance on coming out of isolation, [but] he can be isolated at home or in the hospital. Isolation simply means that you separate the ill person.”

The White House is equipped to provide medical care and private space, but isolation is still easier to achieve in a hospital, where doctors

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Pro-Crypto PAC Giving $50 in Bitcoin to the Campaign of Each Member of Congress

Capitol building, Washington D.C.

If your elected representative to the U.S. Congress has never heard of cryptocurrencies, how do you start telling him or her about it? Hoping to raise awareness, the blockchain advocacy group Chamber of Digital Commerce’s Political Action Committee (PAC) wants to start by contributing $50 worth of bitcoin to the campaign of each congressperson. 

Announced Monday, the advocacy group said under its new “Crypto for Congress” initiative all incumbents would receive campaign contributions in bitcoin. 

According to the group’s founder, Perianne Boring, this is an attempt to raise awareness and give members of Congress a chance to interact with blockchain technology and digital assets. In addition to the contribution, the Chamber’s PAC will also provide online training and a toolkit to help the incumbents engage with cryptocurrencies. 

  • “One of the biggest challenges we’ve always had is people just really don’t understand what the heck it is we’re talking about,” said
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Biden team encourages early voting with new USPS Snapchat campaign

On Wednesday, the Biden for President team will release a new Snapchat lens encouraging supporters to vote early in key swing states ahead of the US presidential election.

The Biden team will be the first campaign to employ Snapchat’s Marker technology. If users decide to use the lens in selfie mode, they will be covered in aviators and Biden-Harris merchandise, including a T-shirt, hat, and button. Once users flip the camera, they’re directed to aim it at a United States Postal Service logo. The logo could be on a mailer or a nearby mailbox. Once the USPS logo is scanned, fireworks go off with the message “Vote Early for Biden-Harris.”

As of last week, the Biden campaign is spending significantly more money on Snapchat compared to President Donald Trump’s reelection campaign, according to the progressive digital advertising firm Acronym. The Biden campaign spent nearly $740,000 on the platform whereas Trump’s

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