Burger King used the simplest tech to expose McDonald’s customer service

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Should it mind its own business?


Screenshot by ZDNet

Competition between fast food companies is as ugly as juxtaposed political signage in American neighborhoods.

A tiny percentage point in market share gained can translate to substantial material profits.

So, if you’re not the No. 1 brand — McDonald’s — you do all you can to denigrate the No. 1 brand.

You do this in the sure knowledge that No. 1 brands tend not to punch down. Leaders don’t do that. Well, in most countries that’s true.

It’s inevitable, then, that Burger King seems to have built a substantial part of its essence on a snorting mockery of McDonald’s.

Its latest effort took some, well, effort. And very simple, oddly human tech.

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