Apple wants to bulldoze the fitness app industry, hurting developers

  • Apple has a history of wiping out the little-guy developers, but this time it’s set its sights on the lucrative multi-billion fitness app industry.
  • On Tuesday, Apple launched Fitness Plus, a studio fitness app that offers classes from fitness coaches and integrates tightly with Apple Watch.
  • It’s a direct competitor to Peloton’s fitness app but it’s also a direct competitor to dozens of others including the many smaller developers who have trusted their livelihoods to Apple’s store, dutifully paying Apple its 30% cut of their recurring revenues.
  • The big fitness companies can probably handle the blow, but what of the little guys? This is not good news for them.
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On Tuesday, along with a new Apple Watch, Apple launched Apple Fitness Plus, a new app that offers studio fitness classes and integrates with the watch and other Apple gear.

As many have pointed

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