Sagar Shah is the Founder & CEO of Nature’s Guru, a global tea company focused on innovative gourmet foods using superfood ingredients.
Whether you’re a new direct-to-consumer brand looking to make your mark or an established e-commerce business with robust sales, today’s competitive climate requires companies to look outside the box to new channels to drive revenue and attract new customers. With the current pandemic taking hold and effectively crippling retail brick-and-mortar distribution, the need to develop an online, multichannel strategy has never been more important.
One channel that some companies might start to include in their go-to-market plan is eBay. Personally, I have sold on eBay in the past and have instructed other sellers to supply as well. Through this experience, I’ve seen that while not as popular as Amazon, there can be a variety of advantages of selling on eBay, including a large international customer base