Brazilian Conversational Commerce Firm Take Raises US$100m To Drive International Expansion

Brazilian technology company Take has raised a US$ 100 million round from private equity fund Warburg Pincus to support its international expansion plans. The deal, announced on Wednesday (7) sees the investor acquiring a relevant minority stake in the company in what is one of the largest Series A rounds that have taken place in Brazil.

Headquartered in Belo Horizonte, capital of the Brazilian state of Minas Gerais, Take develops a software-as-a-service (SaaS) offering that enables companies to communicate with their customers via apps such as Facebook Messenger and WhatsApp. The model evolves the traditional customer relationship management framework into what it defines as “conversational commerce”, whereby firms maintain an ongoing dialog with their customer base.

Take’s technology uses tools such as artificial intelligence and data analytics to allow companies to not only service their customers and seamlessly

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