Tag: brand

How New Technology Is Changing How Brand Productions Are Cast

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Photo Source: Unsplash courtesy Annie Spratt

Times, they are a-changin’—particularly in the casting world. 

COVID-19 has catalyzed a massive shift in the way brands, content creators, and casting directors find talent, and in a socially distanced world, as well as a generally globally connected one, utilizing technology is the only way to keep the cameras rolling.

“As a casting and production professional, what are some interesting ways you can take your current productions and alter them to fit a remote format? How can you continue to develop fresh content that’s impactful during such an unpredictable time?” Sabrina Safran, director of casting and talent development at Hearst, told Backstage. “It’s up to all of us to collaborate in a way that makes sense and keep creating content that matters. And one thing to remember that’s most important is that we’re all in this together.”

Here’s how new technology is changing

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Four Tips For Leveraging EBay To Build Your Brand

Sagar Shah is the Founder & CEO of Nature’s Guru, a global tea company focused on innovative gourmet foods using superfood ingredients.

Whether you’re a new direct-to-consumer brand looking to make your mark or an established e-commerce business with robust sales, today’s competitive climate requires companies to look outside the box to new channels to drive revenue and attract new customers. With the current pandemic taking hold and effectively crippling retail brick-and-mortar distribution, the need to develop an online, multichannel strategy has never been more important.

One channel that some companies might start to include in their go-to-market plan is eBay. Personally, I have sold on eBay in the past and have instructed other sellers to supply as well. Through this experience, I’ve seen that while not as popular as Amazon, there can be a variety of advantages of selling on eBay, including a large international customer base

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Sterling Group acquires Dubai’s computer brand iLife as pandemic makes tech an investor favourite

Remote work and schooling is making tech and tech brands popular with investors. The Sterling deal will speed up iLife’s moves into new categories.
Image Credit: Pexels

Dubai: The Sterling Group, the private equity firm, has acquired Dubai-based iLife Digital Technology, a PC brand, for an undisclosed amount. The investment will be used to speed up iLife Digital’s growth plans as well as increase its market share. Other geographies too might be added.

“Coronavirus has created PC sales spike – globally,” said Anees Mian, co-founder of iLife Digital Technology. “With accelerated spread of Covid-19 there has been a surge in consumers buying devices in order to work-from-home – partnering with Sterling Group was a strategic move.” 

Pick up COVID-19 generated growth

For Sterling, it meant an exposure in a “lucrative sector buoyed by positive developments”. Headquartered in Dubai, iLife has had a pan-India presence for around three years. It plans

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Stewart Information’s Eppinger to capitalize on century-old title insurance brand

One of Houston’s oldest companies is hoping for a revival.

After a shaky few years that included a failed merger, tangles with activist investors

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Apple to Allegedly Rekindle ‘MagSafe’ Brand for Magnetic iPhone Case and Wireless Charging Accessories

A Chinese Weibo account going by the name “Kang” this morning posted allegedly accurate information for every product set to be announced at the upcoming Apple event on October 13, including details and launch dates for the full iPhone 12 lineup, and the rumored HomePod mini.

In addition, the original post also claims that Apple will announce a new magnetic iPhone case with “MagSafe” and two official Apple wireless chargers called “MagSafe Charger” and “MagSafe Duo Charger,” one or both of which will have a 15-Watt power output.


The “MagSafe” brand name will resonate with readers who remember Apple’s magnetically attached MagSafe power connector, which first appeared on MacBook Pro models in 2006 but despite its popularity was eventually discontinued across all Apple product lines between 2016 and 2019 and replaced with USB-C.

Back in August, images shared on Weibo that were said to be from the ‌iPhone 12‌ depict

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Female Retail Brand Founders & National Women’s Small Business Month

October is National Women’s Small Business Month, an initiative focused on promoting female-led business operations.

In 2020, this month-long spotlight on female business owners is especially important, as recent reports show the impact of the pandemic has been dramatic on women in the workforce: Many aged 25 to 54 have stepped out of the professional environment to care for children and family. 

Despite this year’s challenges, the 2019 State of Women-Owned Businesses Report indicated upward growth in the world of female-helmed businesses. 

Findings from the research indicate there are nearly 13 million women-owned businesses in the US that employ 9.4 million people and generate $1.9 trillion in sales. 

Additionally, women-owned businesses grew 21% between 2014 to 2019, while businesses owned by women of color doubled that growth rate: As of 2019, women of color accounted for 50% of all women who owned businesses.

Within the retail and direct-to-consumer sector,

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Apple customers have the most emotional connection to the brand versus others, study shows

Apple has ranked first in a listing of the most intimate brands during the coronavirus pandemic, based on emotional factors such as fulfillment and ritual.

That’s according to the MBLM “Brand Intimacy COVID Study,” which surveyed a series of brands and the emotional connections consumers had with them during the global health crisis. Apple also ranked highly in a broader 2020 brand intimacy study released by MBLM in May.

In addition to Apple, Amazon and Google took second and third place, respectively. Apple ranked as the top pick among women and millennials, while Amazon ranked as the top pick among men. Rounding out the top five were Walmart and Google subsidiary YouTube. Here’s a full list of the ranking:

  • First: Apple
  • Second: Amazon
  • Third: Google
  • Fourth: Walmart
  • Fifth: YouTube
  • Sixth: Toyota
  • Seventh: Disney
  • Eighth: Netflix
  • Ninth: Chevrolet
  • Tenth: PlayStation

Of

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What’s the best TV brand? A tech expert weighs in

As cold weather creeps into our stay-at-home and work-from-home lives, it’s likely you’ll be spending some quality time with your probably-smart TV this winter — especially if you’re gearing up for the new PlayStation 5 and Xbox Series X. If you’re looking to replace your old set this year, now’s a great time to consider your options given the upcoming Amazon Prime Day 2020 sales event and soon-thereafter Black Friday and Cyber Monday sales events. With literally hundreds of TV models to choose from, however, it’s hard to know where to start. While you might have an idea of the basic features you want from your TV, like size or resolution, those are likely available from a variety of brands. So which one is right for you? To help you navigate the messy world of TVs in 2020, we put together a brief starter guide to the leading TV brands,

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ISS Astronauts Take Delivery of a Brand New Space Toilet

The International Space Station received its latest delivery of food, tools, and experiments on Monday. It also included a brand new space toilet.

The cargo arrived on the Cygnus spacecraft after launching the previous day aboard Northrop Grumman’s Antares rocket.

NASA astronaut Chris Cassidy and Russian cosmonaut Ivan Vagner used the space station’s robotic arm to assist in the docking procedure 261 miles (420 km) above the South Pacific Ocean, with the procedure finishing at around 8 a.m. ET.

Cygnus, which is also called SS Kalpana Chawla after the first astronaut of Indian origin launched to space but who sadly died in the 2003 Space Shuttle Columbia disaster, will stay docked at the ISS for the next three months.

Cassidy, Vagner, and the third space station inhabitant, Russian cosmonaut Anatoly Ivanishin, wasted no time in unloading Cygnus, with Cassidy tweeting his delight at receiving some fresh edibles from the team

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Netflix update makes it easier to find brand new shows and movies



Netflix update


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Netflix update

  • Netflix has added a new tab called “New & Popular” to its connected TV app that focuses on the biggest current and upcoming titles on the service.
  • Netflix’s New & Popular tab has an all-new section called “Worth the Wait” that includes movies, shows, and specials that are up to 365 days from being released.
  • Netflix plans to start testing this new tab on the web before the end of the year.

One of Netflix’s persistent problems is that unless you know exactly what you watch to watch,  you might spend hours scrolling through menus. That’s not to say that it’s hard to find content relevant to your interests, but the home screen of the app can be overwhelming. Making matter worse is the fact that Netflix has always struggled to split its content up into easily-identifiable categories, but perhaps the latest update —

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