Tag: 1Bn

Google Pledges $1bn to News Publishers for News Showcase; WFA Reports Fall in Paused Ad Spend

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google pledges to pay news publishers $1bn for their content; the WFA reports a decrease in the number of companies pausing ad spend; the US House of Representatives calls for big tech to be broken up; and the chief of the EU Commission says she will look at imposing more injunctions to resolve antitrust cases.

Google pledges to pay news publishers $1bn for content

 

Tech behemoth Google has announced that it intends to pay news publishers USD $1bn (£772.5m) in licensing fees over the next 3 years. The arrangement forms part of the company’s plans for Google News Showcase, an extension of its current licensing program that aims to offer a “different kind of online news experience” by enabling the search giant to provide readers with curated news content.

The

Read More

Google says to invest $1bn in deals with news partners

Google plans to invest $1 billion in partnerships with news publishers worldwide to develop a “Showcase” app to highlight their reporting packages, chief executive Sundar Pichai said Thursday.

“This financial commitment — our biggest to date — will pay publishers to create and curate high-quality content for a different kind of online news experience,” Pichai said in a statement.

Google has locked horns with publishers repeatedly in recent years over its reluctance to pay for displaying articles, videos and other content in its search results, which has become a vital path for reaching viewers as print subscriptions fade.

It is currently in a standoff with several European media groups, including Agence France-Presse, over its refusal to comply with a new EU law governing digital copyrights.

The US giant says it should not have to pay to display pictures, videos or text snippets alongside search results, arguing it drives hundreds of

Read More