Some Facebook, Instagram users will be paid to deactivate their accounts ahead of Election Day

Some Facebook, Instagram users will be paid to deactivate their accounts ahead of Election Day


Thinking of getting off of Facebook? You could get paid to actually do it.

Facebook recently announced it will take part in a study looking at how social media impacts attitudes ahead of the upcoming presidential election.

ELECTION YEAR: Facebook is banning new political ads in the week leading up to the election

Washington Post reporter Elizabeth Dwoskin posted screenshots from the notice sent out to users, offering them up to $120 to deactivate their Facebook and Instagram accounts for six weeks.

Between 200,000 and 400,000 users are expected to participate in the study.


The platform is working with a group of 17 experts in the fields of elections, democracy and social media. Facebook will not pay the researchers and will not have any control over the study’s publication.



The study is one part of Facebook’s new initiatives to curb misinformation on the platform ahead of the presidential election this year. Facebook is also installing a Voting Information Center at the top of its homepage leading up to the election and blocking new political and issue ads during the week leading up to Election Day.

Honestly, sounds like an easy $120 if you’re like me and only log into Facebook once a week to waste an hour watching cake decorating videos on mute. Facebook, sign me up. I’ll gladly contribute to science.

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