Roku Shares Initiated Overweight on Advertising Potential

Roku  (ROKU) – Get Report is on the cusp of becoming a television-advertising heavyweight, according to a note from Wells Fargo analysts, who initiated the stock at overweight with a $215 price target. 

The San Jose, Calif., media-streaming platform has the scale necessary for targeting, like Facebook  (FB) – Get Report, as well as “extremely valuable content,” like Hulu,  (DIS) – Get Report making it the perfect ad platform for growth, according to Wells Fargo analyst Steven Cahall. 

Roku’s “stock
fortunes come down to how well it can monetize users,’ Cahall wrote.

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