Pinterest Removes Ads for Election-Related Content

Pinterest Removes Ads for Election-Related Content

Pinterest  (PINS) – Get Report will not show ads next to election-related content including keywords like the names of candidates, “polling place” and “vote,” the company said on Thursday.

The move, exactly two months before the Nov. 3 election, strengthens the San Francisco photo-sharing website’s two-year-old policy that banned political ads on its platform.

“We will not monetize elections-related content. That means we won’t show ads when you search for common election-related search terms, …” the company said in a blog post. 

“We believe that’s a better and more inspiring experience for everyone.

“As we near November, we’ll limit recommendations about election-related content (like election memes or slogans) in places like the home feed and notifications.”

The platform will instead redirect users to a third-party website, vote.org, where they can register to vote, check registration status, get an absentee ballot, and more.

The company said it had also expanded its existing community guidelines to curb the spread of misinformation by making it easier to report such material.

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